Playbooks

Improving the trade-in conversation with AI

Trade-in is where most digital deal flows break down. AI can hold the customer through the friction.

10 September 2025 · 7 min read · SpectraIQ Editorial

The friction point

The customer fills out a form, gets a placeholder estimate, and waits. By the time the dealership responds with the real number, they've moved on or hardened against a counter-offer.

The AI role

Acknowledge in under a minute. Collect the missing data (rego, kms, condition photos). Set a clear expectation for the human follow-up. Hold the customer's attention with relevant stock matches.

What not to do

Quote a final trade-in figure. Promise a number. Suggest a price band. All of these create downstream disputes.

The handover

A complete summary to the used car manager, vehicle, condition, customer context, stock interest. Trade-in conversion rises when the human conversation starts informed.

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