8 October 2025 · 7 min read · SpectraIQ Compliance
Consent
Express or inferred. Inferred consent depends on an existing customer relationship and reasonable expectation. Old leads are not inferred-consent territory by default.
Identification
The sender must be clearly identified. 'SpectraIQ' in the body is not enough, your dealership trading name should appear.
Unsubscribe
A functional, no-cost, low-friction opt-out. The Spam Act requires this to be honoured within 5 business days; good practice is instantly.
Practical safeguards
Frequency caps per customer per month. Quiet hours respected. State-by-state public holiday awareness. Audit trail for every send.