13 August 2025 · 8 min read · SpectraIQ Research
The eight numbers
First-response time (median). Coverage rate (% of leads contacted within SLA). Conversation completion rate. Appointment booked rate. Test drive show rate. Service rebooking rate. Compliance exceptions. Customer sentiment trend.
Why these
They are leading indicators. By the time units sold dips, it's too late to fix the funnel.
What to ignore
Vanity metrics, messages sent, AI 'confidence' averages, total interaction count. They do not predict revenue.
Cadence
Daily glance, weekly review, monthly governance check, quarterly OEM-facing summary.